Pastel purple (#B39EB5) is a gentle, sophisticated hue that combines the calming nature of blue with the creativity of red. This soft shade sits beautifully between lavender and lilac on the color spectrum, offering a muted elegance that feels both timeless and contemporary.

In design, pastel purple works wonderfully as a primary color for brands seeking to convey luxury without overwhelming boldness. Its RGB values (179, 158, 181) create a perfectly balanced tone that pairs beautifully with neutrals like cream, ivory, or light gray. For complementary schemes, consider pairing it with pastel green or pastel yellow for a fresh, harmonious palette.

This versatile color is particularly effective in wellness, beauty, and creative industries where sophistication meets approachability. Unlike deeper purples that command attention, pastel purple whispers rather than shouts, making it ideal for backgrounds, subtle accents, or creating calm, inviting user interfaces. Whether you're designing for digital platforms or print materials, this shade brings an air of refined tranquility to any project.