Carnelian (#B31B1B) is a rich, warm red-orange hue that brings bold energy and courage to any design palette. Named after the precious gemstone, this vibrant color embodies the perfect fusion of red's passion and orange's creativity, making it an ideal choice for brands and designs seeking to inspire action and enthusiasm.

This versatile shade excels in creating visual hierarchy and drawing attention to key elements. Its warm undertones work beautifully with copper, burnt orange, and mahogany for cohesive earth-toned palettes, while pairing with cooler colors like teal or sage creates striking contrast.

Psychologically, carnelian evokes feelings of warmth, strength, and motivation, making it perfect for call-to-action buttons, headers, or brand accents that need to energize users. The color works exceptionally well in autumn campaigns, luxury branding, and creative industries where inspiration and confidence are key.

When using carnelian in digital design, ensure proper contrast ratios for accessibility. Its RGB values (179, 27, 27) provide excellent readability when paired with light backgrounds, while its inherent warmth adds emotional depth to minimalist designs without overwhelming the user experience.