Ruby (#E0115F) is a vibrant, deep red color that captures the essence of the precious gemstone. This striking hue sits perfectly between red and magenta on the color wheel, creating a sophisticated balance of warmth and intensity.

In design psychology, Ruby symbolizes passion, energy, and luxury. It's a color that demands attention and conveys confidence, making it ideal for brands that want to appear bold and premium. Unlike basic reds, Ruby has subtle pink undertones that soften its impact while maintaining its power.

For color palettes, Ruby pairs beautifully with gold for luxury appeal, teal for striking contrast, or charcoal for sophisticated balance. It also complements neutrals like champagne and cooling tones like mint green.

When using Ruby in digital design, consider accessibility—it performs well on both white and black backgrounds but always test contrast ratios. Whether you're designing a logo, website, or brand identity, Ruby delivers elegance with energy, making it perfect for luxury brands, fashion, or any design that needs to make a memorable statement.

This color works best when balanced with complementary hues rather than competing bright colors like neon shades.