Boysenberry (#873260) is a rich, sophisticated color that beautifully bridges the gap between deep purple and warm burgundy. Named after the hybrid berry created by horticulturist Rudolph Boysen, this luxurious hue captures the essence of ripe, dark berries with its complex blend of 53% red, 20% green, and 38% blue.

In design applications, Figma describes boysenberry as perfect for "adding depth and sophistication to a color palette," making it ideal for premium branding and elegant design work. The color's natural warmth and richness make it particularly effective in fashion, interior design, and luxury product packaging.

Boysenberry pairs beautifully with complementary colors like emerald for striking contrast, or cream and gold for an upscale, refined palette. For monochromatic schemes, consider pairing it with lighter shades like lavender or mauve, or deeper tones like burgundy and plum.

This versatile color evokes feelings of luxury, creativity, and sophistication—making it an excellent choice for brands seeking to convey elegance and premium quality. Whether used as an accent or primary color, boysenberry adds instant depth and visual interest to any design project.