Bordeaux (#7B1B38) stands as one of design's most sophisticated color choices, embodying the perfect marriage between deep red and subtle purple undertones. This luxurious shade draws its name from France's prestigious wine region and carries an air of elegance that instantly elevates any design project.
With RGB values of 123, 27, 56, Bordeaux commands attention while maintaining refinement. Its rich depth makes it ideal for luxury branding, high-end websites, and projects requiring visual sophistication. Unlike brighter reds, Bordeaux offers warmth without overwhelming intensity.
This versatile color pairs beautifully with gold for opulent combinations, champagne for elegant contrast, or slate gray for modern sophistication. Related shades like burgundy, wine, and maroon share its luxurious character.
In UI/UX design, Bordeaux excels as an accent color for call-to-action buttons or highlighting important elements. Its psychological impact promotes feelings of comfort and warmth while maintaining professional appeal, making it perfect for restaurants, fashion brands, and premium services seeking to convey quality and exclusivity.
Hex
#7B1B38
RGB
123,27,56
HSB
342, 78%, 48%
HSL
342, 64%, 29%
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