Lemon (#FFF700) is a vibrant yellow that captures the zesty essence of fresh citrus fruit. This high-energy color combines 100% red, 96.9% green, and 0% blue to create an unmistakably bright and cheerful hue that commands attention.

Psychologically, lemon yellow evokes feelings of optimism, creativity, and vitality. Unlike softer yellows, it has an almost electric quality that energizes viewers and stimulates mental clarity. This makes it particularly effective for brands wanting to convey freshness and innovation – think tech startups, food companies, or creative agencies.

In design applications, lemon works beautifully as an accent color rather than a dominant shade. Pair it with navy blue for professional contrast, coral for warmth, or lime green for an energetic, citrus-inspired palette. For more sophisticated looks, combine it with charcoal or white.

The color's high visibility makes it excellent for call-to-action buttons, warning signs, or any element requiring immediate attention. However, use it sparingly – too much lemon can become overwhelming and cause visual fatigue. In interior design, it adds instant brightness to kitchens, children's rooms, or creative spaces where energy and positivity are desired.

Lemon's cultural associations vary globally, from courage in Japan to happiness in Western cultures, making it versatile for international brands while maintaining its core message of vibrancy and freshness.