White (#FFFFFF) is design's ultimate minimalist power color, representing purity, simplicity, and clarity across most cultures. As an achromatic color combining all light wavelengths, it creates breathing room in designs and makes other elements pop with stunning contrast.

In UI/UX design, white excels at enhancing readability and creating clean, modern aesthetics. Adobe notes that white "provides a clean, neutral slate that keeps you from crowding your design too much," while Figma emphasizes its role in "creating lighter, softer shades of colors" through mixing.

The psychology behind white evokes feelings of peace, cleanliness, and fresh starts—think Apple's iconic minimalist branding. However, cultural context matters: while Western cultures associate white with weddings and purity, many Asian cultures connect it with mourning.

For optimal results, pair white with warm colors like gold or coral for elegance, or cool tones like navy blue for professionalism. Consider softer alternatives like ivory, cream, or off-white to reduce screen glare while maintaining that clean aesthetic. White's versatility makes it indispensable for creating sophisticated, accessible designs that truly let your content shine.