Ochre (#CC7722) is a warm, earthy color that ranges from golden yellow to deep rusty brown, making it one of humanity's oldest and most versatile pigments. Originally derived from iron oxide-rich clay, this terracotta-adjacent hue has been used since prehistoric times in cave paintings and continues to be a staple in modern design.

This timeless shade evokes feelings of warmth, comfort, and connection to nature. In interior design, ochre creates cozy, inviting spaces that feel both sophisticated and grounded. Its natural earthiness makes it perfect for creating rustic Tuscan aesthetics or modern organic designs.

Ochre pairs beautifully with several color families. For balanced schemes, combine it with light gray or cream neutrals. For striking contrasts, pair with teal or deeper blues. When seeking harmonious earth-tone palettes, consider burnt sienna, mustard yellow, or sage.

In digital design, ochre works exceptionally well for brands wanting to convey tradition, authenticity, and natural warmth. Its versatility shines in everything from wellness branding to luxury fashion campaigns, where its rich undertones add depth without overwhelming other elements. Whether used as a primary color or accent, ochre brings an organic sophistication that feels both contemporary and timelessly elegant.