Orange (#FFA500) is a vibrant secondary color that masterfully blends the warmth of red with the cheerfulness of yellow. This energetic hue naturally evokes feelings of enthusiasm, creativity, and optimism, making it a powerful tool in both design and branding.

In color psychology, orange encourages action and social interaction. Designers frequently use it for call-to-action buttons and interactive elements because it demands attention without being as aggressive as red. The color works exceptionally well for brands wanting to convey fun, energy, and approachability—think Fanta, Nickelodeon, or Home Depot.

Orange pairs beautifully with its complementary color blue, creating striking contrasts. For more harmonious palettes, consider combining it with cream for warmth or charcoal for sophistication. Avoid pairing orange with brown or neon green, as these combinations can appear muddy or jarring.

From burnt orange to peach, the orange family offers versatility for any design project. Whether creating autumn themes, food packaging, or dynamic web interfaces, orange delivers that perfect balance of energy and approachability that catches the eye and lifts the spirit.