Carmine (#960018) is a rich, deep red color that masterfully balances intensity with elegance. Positioned between red and magenta on the color wheel, this sophisticated hue carries subtle purple undertones that distinguish it from standard reds.

In design, carmine excels as a bold accent color, adding depth and drama without overwhelming compositions. Its psychological associations include passion, strength, and luxury, making it perfect for brands seeking to convey power and refinement. The color works beautifully with complementary shades like aqua for striking contrast, or gold for regal sophistication.

With RGB values of 150, 0, 24, carmine offers excellent readability when paired with white text, ensuring accessibility in digital designs. Its versatility shines in fashion, interior design, and branding applications where a classic yet distinctive red is needed. Consider carmine when you want the impact of red with added complexity – it's particularly effective in logos, call-to-action buttons, and accent elements that demand attention while maintaining elegance.