Electric blue (#00F0FF) is a vibrant, high-energy hue that combines the calming properties of traditional blue with an electrifying intensity. Named after the ionized air glow from electrical discharges, this cyan-adjacent color emerged in English vocabulary around 1845 and has since become synonymous with innovation and modernity.
In design psychology, electric blue evokes feelings of energy, technological advancement, and forward-thinking innovation. Unlike its calmer blue cousins like navy blue or sky blue, electric blue commands attention and suggests dynamism. It's frequently used by tech companies and innovative brands to signal cutting-edge solutions and digital prowess.
For designers, electric blue works best as an accent color rather than a primary background—its intensity can be overwhelming in large doses. It pairs beautifully with neutral tones like white and gray, or creates striking contrasts with warmer colors like coral. The color excels in UI elements such as hyperlinks, call-to-action buttons, and alert notifications.
Whether you're designing a website, creating brand materials, or developing a mobile app, electric blue offers the perfect balance of trustworthy blue psychology with the energetic punch needed to capture modern audiences' attention.
Hex
#00F0FF
RGB
0,240,255
HSB
184, 100%, 100%
HSL
184, 100%, 50%
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