Red purple (#E40078) is a captivating fusion of warmth and sophistication that commands attention in any design. This vibrant hue sits perfectly between passionate red and mysterious purple, creating a color that's both energetic and refined.

In the RGB color model, red purple combines values of R:228, G:0, B:120, resulting in a bold magenta-like shade that's impossible to ignore. Color experts at Figma recognize it as a dynamic choice for modern designs.

Design Applications & Personality

Red purple embodies creativity, innovation, and non-conformity. It's the color of universal harmony and emotional balance—spiritual yet practical. This makes it perfect for brands targeting creative professionals, wellness companies, or anyone wanting to convey both warmth and sophistication.

Unlike traditional colors, red purple encourages self-expression and stands out from typical blue and red branding choices. It pairs beautifully with complementary colors like emerald or sage for balanced contrast, or with analogous shades like violet and hot magenta for harmonious energy.

When to Use Red Purple

Choose red purple when you want to appear innovative, compassionate, and confident. It's particularly effective for female-focused brands, creative services, or luxury products that need to feel approachable rather than cold. However, be mindful—its bold nature means it works best as an accent color or when you specifically want to make a statement.

Red purple isn't just a color; it's a declaration of creative confidence.