Purple plum (#9C51B6) is a sophisticated jewel-toned color that masterfully blends the passion of red with the tranquility of blue. This rich, elegant shade sits comfortably in the deeper spectrum of purples, offering designers a luxurious alternative to standard purple hues.

With RGB values of 156, 81, 182, purple plum creates an immediate sense of depth and sophistication in any design. It's particularly effective for brands targeting luxury markets or creative industries, as it conveys both artistic flair and premium quality.

This versatile color pairs beautifully with gold for an opulent, royal aesthetic, or with cream and light gray for a more understated elegance. For bolder combinations, consider pairing it with mint green for refreshing contrast.

Purple plum works exceptionally well as an accent color in minimalist designs, where its richness can shine without overwhelming the composition. It's also perfect for creating dramatic focal points in web interfaces, packaging design, or branding materials.

Closely related to aubergine and dark purple, purple plum offers the same luxurious appeal with slightly more warmth, making it approachable yet refined.