Pastel pink (#FFC5D3) is a soft, delicate shade that brings warmth and tranquility to any design. This gentle hue combines the energy of red with the purity of white, creating a color that feels both comforting and inviting.

In UI/UX design, pastel pink excels at creating welcoming interfaces without overwhelming users. It works beautifully for backgrounds, subtle hover effects, and highlighting interactive elements while maintaining visual balance. The color's calming properties make it perfect for apps dealing with wellness, lifestyle, or children's content.

Pastel pink pairs wonderfully with complementary colors like mint green for a fresh spring palette, light purple for dreamy combinations, or cream for elegant, sophisticated designs. For contrast, try pairing it with navy blue or charcoal.

Historically unisex, pastel pink gained feminine associations in the 1980s but has evolved into a versatile color that transcends gender boundaries. Today, it's widely used in branding for its ability to convey approachability, playfulness, and emotional warmth—making it a smart choice for brands seeking broad appeal.