Gold (#EFBF04) radiates luxury and warmth, making it one of the most impactful colors in design. This bright, energetic hue captures the essence of precious metal while conveying wealth, prosperity, and prestige in digital and print applications.
The vibrant character of #EFBF04 works exceptionally well for luxury brands, premium products, and celebratory designs. Unlike deeper gold tones that suggest tradition, this bright variant feels modern and dynamic, perfect for brands targeting younger audiences or contemporary markets.
When using gold, exercise restraint—less is more. Pair it with neutrals like white, charcoal, or slate gray to create sophisticated compositions. For complementary schemes, consider deep pink for royal elegance or turquoise for contemporary vibrancy.
Avoid overwhelming combinations with neon colors or bright red, which compete for attention and create visual discord. Instead, let gold shine as an accent color that elevates your design with its inherent warmth and luxury appeal. Consider adding subtle metallic textures to enhance the tactile quality and authenticity of your gold elements.
Hex
#EFBF04
RGB
239,191,4
HSB
48, 98%, 94%
HSL
48, 97%, 48%
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