Tiffany blue (#81D8D0) stands as one of the most recognizable colors in branding history, instantly evoking luxury and elegance. First introduced by Charles Lewis Tiffany in 1845 for the jewelry company's Blue Book catalog, this distinctive robin's egg blue became synonymous with the brand's iconic packaging.

The color officially became Pantone 1837 Blue in 2001 – named after Tiffany & Co.'s founding year – and remains exclusively available to the brand. Since 1998, it's been legally protected as a color trademark, making it impossible for competitors to use this specific shade.

What makes Tiffany blue so powerful is its psychological impact. This unique blend of blue and green creates feelings of calm, trust, and sophistication while maintaining an air of exclusivity. Studies show that seeing a Tiffany blue box increases heart rates by over 20% due to its association with special moments and luxury.

For designers, Tiffany blue pairs beautifully with white for sophistication, or can be accented with coral, navy blue, or gold for dynamic contrast. Its calming properties make it ideal for premium interfaces, luxury branding, and spaces requiring trust and elegance.