Salmon (#FF7E70) is a vibrant pink-orange hue that perfectly balances warmth and playfulness in design. This eye-catching color evokes feelings of optimism and comfort, combining the energetic qualities of orange with the nurturing aspects of pink.

In digital design, salmon works beautifully as an accent color or for creating inviting backgrounds. Its versatility shines when paired with complementary colors like teal or navy blue, which create sophisticated contrast. For warmer palettes, consider combining it with coral, peach, or light gray for a cohesive, modern look.

Salmon's psychological impact makes it ideal for brands targeting younger audiences or projects requiring a friendly, approachable feel. The color gained popularity in the 1950s alongside other pastels and continues to thrive in contemporary fashion, interior design, and web interfaces.

When using salmon, ensure proper contrast ratios for accessibility. Its medium lightness works well on white backgrounds but may need adjustment on darker surfaces to maintain readability and visual hierarchy.