Ruby red (#9B111E) is a sophisticated, deep crimson shade that commands attention while maintaining elegance. This rich color sits between traditional red and burgundy on the color wheel, offering a perfect balance of warmth and intensity.

In design, ruby red works exceptionally well for luxury branding, call-to-action buttons, and creating dramatic focal points. According to Figma's color guide, the color "feels vibrant and intense" and pairs beautifully with complementary shades like mint green, champagne, and slate gray.

For accessibility, ruby red provides strong contrast against light backgrounds, making it excellent for important UI elements. However, avoid pairing it with similarly intense colors like neon pink or chartreuse, which can create visual discord.

Whether you're designing a premium product interface or creating brand materials that need to convey passion and sophistication, ruby red delivers the perfect combination of boldness and refinement that makes designs memorable and impactful.