Ecru (#E0CD95) is a sophisticated warm neutral that derives its name from the French word meaning "raw" or "unbleached." Originally describing the natural color of unprocessed linen and silk, this timeless shade offers the perfect balance between comfort and elegance.

This versatile color features subtle yellow and brown undertones, making it warmer than stark white yet lighter than traditional beige. Unlike cooler neutrals, ecru creates a calming, grounded atmosphere that feels both sophisticated and approachable. According to Figma's design resources, ecru "evokes relaxation and well-being" while promoting balance and harmony in design.

Ecru excels in creating clean, minimalist aesthetics for UI design and branding, particularly for luxury fashion, wellness, and eco-friendly brands. Its neutral tone serves as an excellent backdrop that allows other design elements to shine without overwhelming users. For optimal accessibility, pair ecru backgrounds with darker text colors like charcoal or navy blue.

Color combinations work beautifully with ecru: try pairing it with sage and cream for an organic feel, or contrast it with crimson red for bold visual impact. Similar neutrals like sand and khaki create harmonious, earthy palettes perfect for natural brand aesthetics.