Amaranth (#E83256) is a vibrant red-violet shade that embodies passion and sophistication. Named after the immortal amaranth flower, this color symbolizes eternal love and enduring beauty.

This striking hue works exceptionally well as an accent color for call-to-action buttons, promotional banners, and eye-catching design elements. Its unique balance of red's intensity with violet's calming undertones creates an energetic yet refined aesthetic perfect for luxury brands and creative projects.

Amaranth pairs beautifully with neutrals like champagne and ivory for an elegant look, or creates dynamic contrast when combined with complementary colors like aqua or pistachio. For a more sophisticated palette, consider pairing it with navy blue or lavender.

In UI design, use amaranth sparingly to draw attention to key features without overwhelming users. Its rich saturation makes it ideal for brands wanting to convey creativity, strength, and timeless appeal while maintaining visual harmony in their color schemes.